Golden Arches and the Mirrored, Gray Arch
For the current McDonald’s ad campaign in Japan they have chosen a random foreigner to be the poster child. They stuck some geeky-looking glasses on him, put a heart above his head, and attached the slogan “Nippon All Stars.” What any one of these many components have to do with each other, McDonald’s, or anything else is a mystery to me. I suppose that is the case for anyone seeing the ads as well.
Currently, Mr. Nippon All Stars (actually I think they are calling him Mr. James) is pushing the “Tamago Double Mac” (たまごダブルマック) which is a piece of bacon, an egg, and two hamburger patties on a bun. I will pass on that one.
Uni Qlo, in the background of the above photo, is a clothing store which we have already endowed with a few thousand yen. The prices are pretty good and the selection is nice. What does Uni Qlo (or Uniqlo) mean you ask? I have no idea.
From the front of Uniqlo a different view of the Golden Arches can be obtained. I believe this is a Waseda University building forming the single arch across the (Meiji Doori) street. The main campus is a 10 minute walk to the northeast though.
August 27th, 2009 at 6:36 pm
Great photos but I think they spelt “McDonalds” incorrectly!?!!
August 28th, 2009 at 4:32 am
Unique Clothes
August 28th, 2009 at 5:10 am
Clever, Jake. I get it now although I don’t think I would have ever come up with it on my own. Do the Japanese instantly know what the abbreviation means?
I purchased some ibuprofen today called Eve. The two words (ibuprofen and eve) have no connection in my book, but it turns out the Japanese are abbreviating イブプロフェン to イブ and then turning it into the English word Eve. Strange, but then that’s what I’m coming to expect.