The south gate is the main approach to the Meiji Shrine. Normally you can walk right up to this point, but on New Year’s Day it may take an hour or more to reach this area from the Harajuku Station. If you want to avoid the crowd, there are other entrances (like from Yoyogi Station, past the archery area and through the west gate).

Notice the giant ema (wooden wish plaques or 絵馬) and arrows (hamaya or 破魔矢) on the gate. The shrine does a massive business in selling smaller versions of these items (and other good luck trinkets) for the first week of the year. Some of these amulets are to be brought back to the shrine the next year and burned. People pay to have this service performed as well. How is that for a business model? Sell your customer something and then charge them in a year to destroy the product. When they come back to have last year’s goods burned, you sell them the same product again for the next year and the cycle repeats. Nice.

For 2010 the giant ema featured a tiger since it was the year of the tiger. I’m guessing that for 2011 a similar ema with a rabbit was on the gate since 2011 is the year of the rabbit.

Posted on January 2nd, 2011 under Japan. Tags: ema, meiji jingu, shinto, shogatsu. Comments: None