M72 World Tour continues…
@Metallica #metallica @SoFiStadium
Metallica’s “no-repeat weekend” tour is picking up in Detroit tonight and Sunday. Every night has a different piece of artwork that shows up on posters and t-shirts. With 80,000 in attendance (and thousands more who weren’t in attendance who collect such things), you’d think they’d want to maximize profits by printing as many as they could sell. Instead, they printed just 550 each night. People waited in line for hours to be first in the stadium (hours before the openers took the stage) to purchase them even with no general admission seating. The posters were already sold out thanks to security buying them up before the gates opened. They then flipped them on ebay for more than 10X the original price.