Golden Arches and the Mirrored, Gray Arch
For the current McDonald’s ad campaign in Japan they have chosen a random foreigner to be the poster child. They stuck some geeky-looking glasses on him, put a heart above his head, and attached the slogan “Nippon All Stars.” What any one of these many components have to do with each other, McDonald’s, or anything else is a mystery to me. I suppose that is the case for anyone seeing the ads as well.
Currently, Mr. Nippon All Stars (actually I think they are calling him Mr. James) is pushing the “Tamago Double Mac” (たまごダブルマック) which is a piece of bacon, an egg, and two hamburger patties on a bun. I will pass on that one.
Uni Qlo, in the background of the above photo, is a clothing store which we have already endowed with a few thousand yen. The prices are pretty good and the selection is nice. What does Uni Qlo (or Uniqlo) mean you ask? I have no idea.
From the front of Uniqlo a different view of the Golden Arches can be obtained. I believe this is a Waseda University building forming the single arch across the (Meiji Doori) street. The main campus is a 10 minute walk to the northeast though.















